It’s amazing today how many businesses still treat their website like a brochure. We often see mistakes like long, useless text, outdated design and pages without a clear purpose. We’re here to tell you that’s not going to work in 2015. If you’re website is not carefully planned and developed, it’s simply not going to bring you business.
- Mobile Friendly Layout
This year, we are seeing the majority of traffic coming from mobile devices over desktop computers. If your website is not mobile friendly, your users will have a bad experience and leave. Simple as that.
- Clear Messaging
Here’s where a lot of websites get it wrong. Make sure each web page has a clear goal. For example: “Inform prospects that we are the best website designers in New York.” Use titles and headings to communicate major points and support text where necessary. Icons are also a great way to illustrate an idea or offering.
- A Call-to-Action
What do you want your visitors to do? Call? Fill out a form? Make a purchase? Consider what type of action holds the most potential value for your business. Then, encourage visitors to act by placing prominent and compelling calls to action on your website.
- Easy-to-Find Contact Information
Make it as easy as possible for prospects to find your contact info. Have your phone number on every page and a contact page with a link to directions and a map.
- Basic SEO
Search engines are always one of the top traffic sources for websites. But optimizing a website can be a long and cumbersome process. So for starters, make sure each page has a unique title tag, meta description, H1 and keyword rich text. For more information, here’s a link to MOZ’s SEO cheat sheet.
Focus on these 5 key points and your business website will rank higher in search engines and generate more leads. If you’d like a free website analysis, contact the experts at Brainstorm Studio.