Business Expo 2019
October 30, 2019
Hilton Long Island/Huntington
HELPFUL TIPS FOR EXHIBITORS AND SPONSORS
Exhibiting at this targeted event is a valuable opportunity to increase your company’s exposure and grow your business. To ensure that your experience is positive, please take a moment to review these helpful tips.
Set clear goals for your trade show participation
What do you want to get out of it? How many leads do you hope to generate? How many products do you want to sell? Are you focusing on promotion or hoping to launch a new product?
Advertise in advance
Put the word out (email, social media, etc.) that you're participating in the Expo by inviting your clients, customers, suppliers, and other contacts to attend the show. Be sure to advertise your coming Expo attendance on your website as well.
Pull a crowd to your trade show booth
Use an interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration. It doesn't need to be fancy to draw people's interest and get them to cluster around your Expo display. Make sure when someone is walking by they can understand what you do by the way your booth is setup. (signage, logo, tagline)
Actively engage trade booth visitors
Give people who approach your Expo display a friendly greeting and welcome their questions. Be sure that your body language is friendly. Don't stand there with your arms crossed over your chest, for instance. Chat with booth visitors and find out what aspect of your business they're most interested in. Be prepared to offer specific solutions to their questions. The trick is to draw them in without intimidating or overwhelming them. Where a badge that is easily readable from a short distance. We will have badges available for you.
Recommendation: The appropriate side to wear a name tag is on the right side.
The reason is that as you extend your hand in greeting, the gaze of the person you are meeting can easily follow your extended arm back to the name tag.
Make sure you have plenty of promotional literature on hand.
You'll want to have a good supply of color fliers, brochures and business cards that you can hand out to booth visitors. Make it easy for them to find the information on your business later. Do not lay you material down, but stand it up so attendees can easily read it. Keep items off the floor and should be on table or eye level.
Have your trade show booth manned at all times by a knowledgeable person
Someone has to be there to greet browsers, engage them in conversation, and take their questions. If you can't be there every minute the Expo is open, you'll need to have at least one other person to help staff your booth.
Get out from behind your booth and get off your phone/computer
Often, exhibitors sit behind their tables while attendees stand looking down at them -- get up and engage! Also, get off your phone or computer. Nothing is worse than watching one of our exhibitors miss valuable exhibitor time because he or she is one the phone. There are typically periods of down time during any show to follow up on voicemail or e-mails.
Follow up promptly
Follow up with contacts and leads you made during the Expo as soon as possible. The faster you send them out, the more your business will stand out from the rest.
Use the power of email marketing to invite your clients, customers etc.
Follow-up is the key to a successful expo! Not just a "thanks for stopping by our booth", but meaningful communications that continue to build the relationship.
If you have any questions, please feel free to contact us @ 631-777-6260